2016年9月21日星期三

Advice on Drafting for LED Strings

1) The text on the LED-bar should be as informative. It is necessary to specify only the essence of the information you are trying to convey to a potential customer. No need to insert large amounts of information, the customer simply will not wait for the fact that he is interested in will be on the line. Information should interest him. It may be advertising the main types of services or products offered or information about the price drop.

2) It is necessary to correctly calculate the flow rate of the information on the display scrolling text. If it is in a crowded place, then we can safely count on the average time of 5-10 seconds and use more informative feed point and the types of services offered, company name, phone number and a short description. If the board is in place of a moving stream, then the feed rate information on a running line should be maximized, and the actual text and capacious as informative. The special effects in this case will only interfere. The text should be in the form of short words and phrases.

3) Insert the text in a marquee your company name or logo. Even if a potential buyer would be no need at the moment to write to you, in the future, he will remember you when the need will. The name of the organization should not be too often flickering in the text. Better to appear for a few seconds, not more.

4) Use different color schemes of presenting information. For example, highlight the services offered in one color, and other contact information.

5) Try to keep the information transmitted by you on the LED screen, has always been important. If there are discounts, new services and products, a potential buyer would be useful to know about it.  Also, if possible, you can advance to warn customers about upcoming promotions and discounts. 

6) If your running line is equipped with a temperature sensor and built-in clock, connect these functions. This will attract more attention to it and make the man himself and focus on the supplied information, you want to bring him.


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